Entre 30 de maio e 3 de junho de 2012 acontecerá em Budapeste a INTERNATIONAL FERENCZI CONFERENCE. Carlos Mario Alvarez, membro fundador da Formação Freudiana, participará do congresso apresentando dia 2 de junho um trabalho cujo resumo se encontra a seguir:
The Marketing Child
Alvarez, Carlos Mario
Rio de Janeiro, Brazil
After eighty years, the ferenczian’s aggressor, today, is also embodied by a large portion of the entertainment industry that in a very violent way has been focusing their efforts on children between the ages of 0-12 as a prime target for their marketing activities. Children are treated as active consumers and should be co-opted from the first moment of their lives so they can get used to the addiction of compulsive consumption.
As a consequence, child’s eroticism is obliged to produce a “body-prosthesis” that will be built to try to absorve the continued harassment of the multiple languages offered by the marketing industry. the child is seduced by the “magic” (mania) of this hypnotic world and has no choice than to join it. Our goal is to discuss the following topics: 1) Aspects of contemporary child psychopathology under the idea of “compulsion” can be understood as a defense (unsuccessful) against the invasive harassment of the marketing industry. 2) What is the so called “body-prosthesis”? 3) What is the role of the psychoanalyst concerning those questions? Can the ferenczian “mutual forgiveness” proposal (in order to create the introjection of the inevitable advent of trauma) still be supported?